IN THE PRESS: 7 Ways Investors Can Gain Clarity While Conducting Technical Due Diligence  Read More

NEW FUNDING: Why Volition Capital Invested in Doing Things Media (DTM)  Read More

VOLITION NEWS: Claude de Jocas in Built In Boston: Local VC Firm Fuels Startups Targeting Underserved Groups Despite Funding Slowdown  Read More

NEW FUNDING: Why We Invested in US Mobile  Read More

SCALING SUCCESS PODCAST: Sean Cantwell interviews Paul Melchiorre for Scaling Success  Read More

Funding & Exit

Episerver Announces Acquisition of Insite Software

Lindsey Eckerd

This is an exciting new chapter for the entire team at Insite. It has been a privilege to be on their impressive growth journey. Volition Capital invested in Insite Software in 2015.

Volition Managing Partner, Roger Hurwitz noted at the time of the investment:

“B2B eCommerce is a rapidly growing market and Insite Software is well-positioned to capture market share with its vertical-specific B2B platform for manufacturers and distributors. We look forward to working closely with Insite Software to help expand the company’s market, channel and customer footprints.”

Read the full release on PR Newswire

  • Episerver™, the customer-centric digital experience company, has signed a definitive agreement to acquire B2B commerce leader Insite Software™.
  • The deal continues Episerver’s momentum heading into 2020 after the company’s November 2019 acquisition of content personalization and analytics company Idio and its December 2019 hiring of longtime SAP executive Alex Atzberger as CEO.
  • Insite is recognized for its fully integrated B2B e-commerce platform, product information management (PIM), analytics, mobile and product catalog products as well as ERP integrations – all designed to make it easier for not only the people managing B2B organizations but also the people interacting with them.
  • Insite customers benefit from Episerver’s global footprint and leading Customer-Centric Digital Experience Platform™ while Episerver customers benefit from Insite’s laser focus on B2B and purpose-built solutions.
    Canaccord Genuity acted as exclusive financial advisor to Insite Software in connection with the transaction.

Steve Shaffer, CEO of Insite:

“Since the founding of Insite Software in 2004, our mission has been to help manufacturers and distributors transform their businesses for the future,” said Steve Shaffer, CEO of Insite. “Combining Insite’s best-in-class commerce capabilities with Episerver’s leading Customer-Centric Digital Experience Platform creates a complete B2B solution second-to-none. Joining Episerver will help us expand the scope of our mission by offering a richer suite of products in a rapidly maturing market.”

About Episerver
Episerver empowers businesses to scale through the most customer-centric approach to digital experiences. Its Customer-Centric Digital Experience Platform™ features best-in-class content management, robust commerce, and intuitive data and personalization solutions. The platform has consistently earned industry, analyst and media recognition for its vision, capabilities and customer commitment. Episerver’s 900+ partners and 700+ employees in offices around the globe are proud to help more than 8,000 customers enrich their customer lifetime value, increase revenue and grow their brands. Learn more at

Similar Articles