How to Build an Effective Amazon Strategy: Q&A with Austin Goltz and Dave Gordon
Amazon is the 800 pound gorilla in the space for any consumer brand developing an online/e-commerce strategy:
- Amazon now accounts for about 49% of total e-commerce spending in the US.
- 200 million unique visitors hit Amazon’s the site every single month.
- About 175 million products were sold on Amazon Prime Day in 2019.
However, Amazon isn’t a silver bullet.
In this video, Austin Goltz and Dave Gordon dig into how Amazon can help brands, how it can hurt them, and tips for diversifying a go to market strategy online.
Read the full article here.