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Feb 25, 2020
Lindsey Eckerd

How to Build an Effective Amazon Strategy: Q&A with Austin Goltz and Dave Gordon


Amazon is the 800 pound gorilla in the space for any consumer brand developing an online/e-commerce strategy:

  • Amazon now accounts for about 49%  of total e-commerce spending in the US.
  • 200 million unique visitors hit Amazon’s the site every single month.
  • About 175 million products were sold on Amazon Prime Day in 2019.

However, Amazon isn’t a silver bullet.

In this video, Austin Goltz and Dave Gordon dig into how Amazon can help brands, how it can hurt them, and tips for diversifying a go to market strategy online.

Read the full article here.

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