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< 1 MIN READ

Video: How to Build an Effective Amazon Strategy: Q&A with Austin Goltz and Dave Gordon

Lindsey Eckerd

2/25/20 < 1 MIN READ

By Lindsey Eckerd - 2/25/20

How to Build an Effective Amazon Strategy: Q&A with Austin Goltz and Dave Gordon

Amazon is the 800 pound gorilla in the space for any consumer brand developing an online/e-commerce strategy:

Amazon now accounts for about 49% of total e-commerce spending in the US.
200 million unique visitors hit Amazon’s the site every single month.
About 175 million products were sold on Amazon Prime Day in 2019.

However, Amazon isn’t a silver bullet.

In this video, Austin Goltz and Dave Gordon dig into how Amazon can help brands, how it can hurt them, and tips for diversifying a go to market strategy online.

Read the full article here.