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Volition

Ensighten is a leading provider of web site solutions enabling client-side protection against data loss, journey hijacking and intrusion while enhancing website performance.

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ABOUT

Founded in 2009, Ensighten is a leading enterprise tag management software provider. The Company’s cloud-based tag management platform helps businesses manage their website applications more effectively, replacing hundreds of lines of code per Web page with a single line of code, and empowers marketers with an easy-to-use web interface to add, remove, or manage any third-party application such as Web analytics tags or advertising pixels from their website.

WHY WE INVESTED IN ENSIGHTEN

In 2012, we saw enterprises increasingly adopting JavaScript tag-based applications across their digital properties. As such, deploying, editing, removing, or fixing any tag of any application requires coordination and prioritization in the IT release cycle which meaningfully limited the speed and agility of marketing.  Ensighten’s tag management solution (“TMS”) removes reliance on IT (and the bottleneck IT creates) by allowing marketers to manage all tags outside the page’s source code, adding significant flexibility, speed, and value to the marketing department.  

Enter Ensighten –

Founded in 2009, the company developed its TMS from the ground up with enterprise deployments as its core use case. Ensighten’s TMS was able to support any tag-based application on any platform (web, mobile, flash, etc.) through a simple deployment of a single line of code on the client’s website source code. 

“When a new market emerges that we think will be a high growth and strategic market, like tag management, we want to invest in the market leader,” Volition Managing Partner, Larry Cheng said.