PetScreening - Volition Capital

Proptech

PetScreening is a pet policy management platform helping housing providers manage residents' pets and assistance animals digitally while generating opportunities for pet-related revenue.

discover

About PetScreening

PetScreening is a pet policy management platform helping housing providers manage residents’ pets and assistance animals digitally while generating opportunities for pet-related revenue. The virtual screening platform standardizes risk-assessment for household pets by providing a digital Pet Profile and FIDO Score for each pet screened. PetScreening also streamlines the assistance animal accommodation request review process while following HUD guidelines, creating a pet inclusive environment while helping limit unauthorized pets.

Background

John Bradford, III, Founder & CEO, started PetScreening in 2017 based on his personal ideology that pit bulls, German Shepherds, rottweilers and other guard-dog breeds are not necessarily dangerous just because of their breed. He believed that every pet and its owner, together, represented a bigger picture, painted by specific data that could be shared with landlords, property managers, and businesses to make better pet-related decisions. His vision was simple – to make the world more pet inclusive no matter where you live, work, play, or stay.

PetScreening now serves more than 7 million rental units in the multifamily, single-family, student, affordable, manufactured and military base sectors nationwide. Since its launch, the company has processed more than 1.3 million reasonable accommodation requests for assistance animals through its platform and helped owners and operators capture nearly $300 million in pet-related revenue that otherwise would have been lost. PetScreening has also continued to innovate for pet owners by launching a no-cost, one-of-a-kind “Amber Alert” service for lost dogs (FidoAlert) and cats (TabbyAlert) and acquiring a veterinarian-driven content asset, BetterPet.com.

Why We Invested in PetScreening

PetScreening is pioneering how property managers and pet owners navigate pet policies and risk management, emerging as the clear market leader in pet policy management for long-term rentals. The company has deep domain expertise and the resources to capture this significant untapped market opportunity with its strong value proposition for both landlords and consumers, but John and the team have their sights set on a much larger opportunity.

Pet policy management is a problem that extends far beyond the long-term rental market. PetScreening has been approached by owners and operators in adjacent markets, including short-term rentals, condo and homeowner associations, and hotels, demonstrating the broad applicability and substantial market opportunity available to PetScreening. John started PetScreening with the vision of creating a more pet inclusive world, and PetScreening is well positioned to become the infrastructure that brings this vision into reality in a safe and equitable way.

The Volition team was initially impressed by the penetration and resonance PetScreening achieved in long-term rentals, a market we have spent a great deal of time in during the history of the firm. But it was the vision of building a holistic digital pet profile that creates a more pet inclusive world regardless of where someone lives, works, plays, or stays that we became enamored with, and we believe John and the PetScreening team are the right team for the job.