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Arteza Names Former CMO of Magic Leap and National Geographic Channels as New Chief Executive Officer

We’re thrilled to announce Brenda Freeman, former CMO of Magic Leap and National Geographic Channels, as the new Chief Executive Officer of Arteza.

The appointment of Freeman comes on the heels of Arteza’s $24M Series A investment from Volition Capital in November 2019 and 10x revenue growth over the past 2 years. During the 2019 holiday season, Arteza acquired more than 500,000 new customers spanning students, hobbyists, and professional artists. The company drove similar aggressive growth in its product portfolio, introducing more than 500 new products in 2019.

“On behalf of the Board of Directors, I’d like to welcome Brenda to the Arteza team,” said Larry Cheng, Managing Partner at Volition Capital. “Brenda’s deep management and technology experience coupled with her passion and involvement in the art community will be vital in taking Arteza into its next chapter. I anticipate great things ahead working closely with Brenda and the rest of Arteza’s management team to execute on the company’s vision to reinvent the art supplies industry.”

Read the full press release here.






Larry Cheng

Managing Partner

Larry Cheng

Managing Partner

“Success is 1% inspiration, 98% perspiration, and 2% attention to detail.”  – Phil Dunphy