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Volition’s Blog:
Viewpoints
  • Volition
    Perspectives
    How Will the Covid-19 Crisis Impact Consumer Behavior?
    How has the COVID-19 crisis impacted Americans? When will consumers be ready to go back to normal? Has our behavior been permanently changed by this crisis? To answer these and other questions, Volition Capital surveyed over 1,000 consumers on April 17, 2020 about their experience of this crisis and their perspectives moving forward.
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  • Volition
    Perspectives
    3 B2B SaaS Sales Tips for a Downturn: Portfolio Perspectives
    To quote author and speaker, Patricia Fripp, “to build a long-term, successful enterprise, when you don't close a sale, open a relationship." This is especially true during a downturn when belts are being tightened and traditional sales strategies are no longer working.
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  • Volition
    Perspectives
    5 Key SaaS Metrics to Reconsider for the New Economy
    A few months ago, we wrote about how companies must balance both growth and profitability instead of chasing growth at all costs. This tradeoff has recently come into greater focus as fast growth has become more difficult to maintain and outside capital more difficult to rely on.
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  • Volition
    Perspectives
    How COVID-19 is Changing the Role of Amazon
    COVID-19 has forced consumers to drastically alter priorities in a matter of a few weeks, and rightfully so. Shelter-in-place orders and the closure of nonessential businesses have turned the beauty and personal care industry on its head, and beauty brands have to navigate the challenges of trying to grow or maintain business while sending the right messages to consumers.
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  • Volition
    Perspectives
    Beauty Con-Fessional Part 4: The Impact of COVID-19 on the Beauty Industry
    COVID-19 has forced consumers to drastically alter priorities in a matter of a few weeks, and rightfully so. Shelter-in-place orders and the closure of nonessential businesses have turned the beauty and personal care industry on its head, and beauty brands have to navigate the challenges of trying to grow or maintain business while sending the right messages to consumers.
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  • Volition
    Funding Announcement
    Burst Oral Care Announces Series C Round, Led by Goldman Sachs
    While diligence is about getting to an investment decision, it is also just as much about planning next steps with management, candidly assessing the strengths and weaknesses of the business, and making sure we can align on near-term and long-term goals post-investment.
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  • Volition
    Perspectives
    VC Data Request Checklist: The 5 Metrics Founders Should Disclose – and Why
    While diligence is about getting to an investment decision, it is also just as much about planning next steps with management, candidly assessing the strengths and weaknesses of the business, and making sure we can align on near-term and long-term goals post-investment.
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  • Volition
    Perspectives
    40% of People Expect To Travel Less After the Coronavirus Crisis than Before
    The first patient in Wuhan City, China, reported symptoms similar to a coronavirus infection on December 8th. Nearly one month later on January 7th, the disease was identified as a new type of coronavirus, named COVID-19.
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  • Volition
    Perspectives
    34% of US Workers Have Lost Their Jobs Or Reduced Wages
    As of April 24th, unemployment in the US topped 26 million workers seeking benefits as shutdowns due to COVID-19 continue to wreak havoc on the workforce.
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  • Volition
    Perspectives
    The #1 Activity Missed By Most Americans During Quarantine
    We surveyed 1,000 people and asked them “which banned activity has had the biggest impact on your life?” 31% of people answered that not being able to sit down at a restaurant has had the biggest impact.
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  • Volition
    Perspectives
    The #1 New Activity Started in the Quarantine that Consumers Intend to Continue After The Quarantine
    In the current market environment, consumers are in some way being forced to alter old behaviors and form new habits. About one month ago, states required non-essential businesses to shut their physical locations to help stop the spread of Coronavirus. Gyms, restaurants, barbershops, salons, shopping malls, places of worship and other non-essential businesses were forced to close their doors.
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