Super73 - Volition

Ecommerce
Movement of Physical Things
Sustainability

Founded in 2016, SUPER73 has quickly grown into one of the most recognizable electric vehicle brands in the world with a passionate customer base including A-list celebrities, professional athletes, and many more.

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About Super73

Founded by LeGrand Crewse, Michael Cannavo, and Aaron P. Wong, SUPER73® produces two-wheeled electric vehicles with a mission to fuse motorcycle heritage and youth culture and has quickly grown into one of the most recognizable electric vehicle brands in the world, with a passionate and loyal customer base that includes many A-list celebrities and professional athletes.

Background

After an impressive launch on Kickstarter, SUPER73®had fast-paced growth not only because its handsome, minimalistic e-bikes looked like nothing else being produced at the time, but also because the company bucked the norms and trends of the traditional electric bicycle industry. SUPER73® refused to become one of the many stale e-bike companies that exist solely to produce mass-market vehicles, and instead decided it would become a content-driven lifestyle brand that inspires adventure and creates community.

The company’s embrace of being different is key to its success in the highly competitive e-bike market. In 2017 SUPER73® stood out and went viral after redesigning its first-generation e-bikes to look like a pair of Star Wars speeder bikes, then rode them in costume through downtown Manhattan; the videos produced have garnered over 10 million views on YouTube.

Today, there are tens of thousands of SUPER73® riders and enthusiasts across more than 20 countries. The brand’s moto-inspired culture has spawned a new generation of “bikers,” who not only self-organize into regional “SuperSquad” rider clubs but also have embraced the custom modification subculture. All over the world, fans of SUPER73® share their custom creations on social media and are helping grow the “SuperSquad®” community faster than ever; today SUPER73® has over 430,000 followers across its content channels.

Why We Invested in Super73

When it comes to consumer investing, we have a simple philosophy – we want to invest in brands that customers LOVE, not just really like. We want brands that offer services and products that customers are intensely loyal to and are deeply passionate about. We want brands that have clearly separated from their competitors in occupying the hearts and minds of their customers. We found that and more in our newest portfolio company, Super73.

What we heard from customers and partners of Super73 was in many respects unprecedented. We see an army of customers who are bringing on other customers in droves – friends, family members, and even strangers on the street asking them about their e-bike are joining the Super73 community. Far and away, the #1 sales channel for Super73 is their own customer base which to us is the very best sign of customer passion and loyalty.

The only reason a brand gets a following anywhere close to Super73’s is that they are doing something authentic that really resonates. Super73 has its own style, its own aesthetic, its own philosophy – and it is all about bringing distinctive American design and superior quality to the e-bike market that sorely lacks it. We are so impressed with the founders of Super73 – LeGrand Crewse, Michael Cannavo, and Aaron Wong – and all that they have and will accomplish. We couldn’t be more excited to be partners with them on what is bound to be an amazing and fun ride ahead.