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    • •
    • Internet
    The Rise of B2B Marketplaces
    BY Volition Investment Team 12/7/21
    ROOM TO GROW: B2B MARKETPLACES In our previous blog post, ‘Consumer Marketplace Strategy: Building The Next Disruptor,’ we dissected the role that online marketplaces have played... more
    • •
    • Internet
    The Rise of B2B Marketplaces
    BY Volition Investment Team 12/7/21
    ROOM TO GROW: B2B MARKETPLACES In our previous blog post, ‘Consumer Marketplace Strategy: Building The Next Disruptor,’ we dissected the role that online marketplaces have played... more
  • Zenarate: Why Volition Invested
    BY Sean Cantwell
    +1
    • Melanie Jordan
    6/27/23
    The Growing Need for Customer Support Training Customer experience is one of the central battlegrounds on which brands compete With support often serving as the sole human connection... more
  • Zenarate: Why Volition Invested
    BY Sean Cantwell
    +1
    • Melanie Jordan
    6/27/23
    The Growing Need for Customer Support Training Customer experience is one of the central battlegrounds on which brands compete With support often serving as the sole human connection... more
  • Zenarate: Why Volition Invested
    BY Sean Cantwell
    +1
    • Melanie Jordan
    6/27/23
    The Growing Need for Customer Support Training Customer experience is one of the central battlegrounds on which brands compete With support often serving as the sole human connection... more
  • Zenarate: Why Volition Invested
    BY Sean Cantwell
    +1
    • Melanie Jordan
    6/27/23
    The Growing Need for Customer Support Training Customer experience is one of the central battlegrounds on which brands compete With support often serving as the sole human connection... more
  • Zenarate: Why Volition Invested
    BY Sean Cantwell
    +1
    • Melanie Jordan
    6/27/23
    The Growing Need for Customer Support Training Customer experience is one of the central battlegrounds on which brands compete With support often serving as the sole human connection... more
  • Zenarate: Why Volition Invested
    BY Sean Cantwell
    +1
    • Melanie Jordan
    6/27/23
    The Growing Need for Customer Support Training Customer experience is one of the central battlegrounds on which brands compete With support often serving as the sole human connection... more
  • Zenarate: Why Volition Invested
    BY Sean Cantwell
    +1
    • Melanie Jordan
    6/27/23
    The Growing Need for Customer Support Training Customer experience is one of the central battlegrounds on which brands compete With support often serving as the sole human connection... more
  • ASU + GSV Summit 2023
    BY Wells Johnstone
    +1
    • Katharine French
    4/11/23
    Key Themes As we head into the ASU + GSV Summit 2023, we are excited to see the rise in technology and innovation striving for equitable access to education Here are three of themes that... more
  • ASU + GSV Summit 2023
    BY Wells Johnstone
    +1
    • Katharine French
    4/11/23
    Key Themes As we head into the ASU + GSV Summit 2023, we are excited to see the rise in technology and innovation striving for equitable access to education Here are three of themes that... more
  • ASU + GSV Summit 2023
    BY Wells Johnstone
    +1
    • Katharine French
    4/11/23
    Key Themes As we head into the ASU + GSV Summit 2023, we are excited to see the rise in technology and innovation striving for equitable access to education Here are three of themes that... more
  • ASU + GSV Summit 2023
    BY Wells Johnstone
    +1
    • Katharine French
    4/11/23
    Key Themes As we head into the ASU + GSV Summit 2023, we are excited to see the rise in technology and innovation striving for equitable access to education Here are three of themes that... more
  • ASU + GSV Summit 2023
    BY Wells Johnstone
    +1
    • Katharine French
    4/11/23
    Key Themes As we head into the ASU + GSV Summit 2023, we are excited to see the rise in technology and innovation striving for equitable access to education Here are three of themes that... more
  • ASU + GSV Summit 2023
    BY Wells Johnstone
    +1
    • Katharine French
    4/11/23
    Key Themes As we head into the ASU + GSV Summit 2023, we are excited to see the rise in technology and innovation striving for equitable access to education Here are three of themes that... more
  • ASU + GSV Summit 2023
    BY Wells Johnstone
    +1
    • Katharine French
    4/11/23
    Key Themes As we head into the ASU + GSV Summit 2023, we are excited to see the rise in technology and innovation striving for equitable access to education Here are three of themes that... more
  • Jim Ferry: Google Predictably Punts on Deprecating Cookies
    BY Jim Ferry 8/7/24
    Pictured: Jim Ferry, Partner at Volition Capital Over my past 10 years at Volition Capital and since our founding, we have been active investors in the AdTech space Our investments have... more
  • Jim Ferry: Google Predictably Punts on Deprecating Cookies
    BY Jim Ferry 8/7/24
    Pictured: Jim Ferry, Partner at Volition Capital Over my past 10 years at Volition Capital and since our founding, we have been active investors in the AdTech space Our investments have... more
  • Jim Ferry: Google Predictably Punts on Deprecating Cookies
    BY Jim Ferry 8/7/24
    Pictured: Jim Ferry, Partner at Volition Capital Over my past 10 years at Volition Capital and since our founding, we have been active investors in the AdTech space Our investments have... more
  • Jim Ferry: Google Predictably Punts on Deprecating Cookies
    BY Jim Ferry 8/7/24
    Pictured: Jim Ferry, Partner at Volition Capital Over my past 10 years at Volition Capital and since our founding, we have been active investors in the AdTech space Our investments have... more
  • Jim Ferry: Google Predictably Punts on Deprecating Cookies
    BY Jim Ferry 8/7/24
    Pictured: Jim Ferry, Partner at Volition Capital Over my past 10 years at Volition Capital and since our founding, we have been active investors in the AdTech space Our investments have... more
  • Jim Ferry: Google Predictably Punts on Deprecating Cookies
    BY Jim Ferry 8/7/24
    Pictured: Jim Ferry, Partner at Volition Capital Over my past 10 years at Volition Capital and since our founding, we have been active investors in the AdTech space Our investments have... more
  • Jim Ferry: Google Predictably Punts on Deprecating Cookies
    BY Jim Ferry 8/7/24
    Pictured: Jim Ferry, Partner at Volition Capital Over my past 10 years at Volition Capital and since our founding, we have been active investors in the AdTech space Our investments have... more
  • Jim Ferry: Google Predictably Punts on Deprecating Cookies
    BY Jim Ferry 8/7/24
    Pictured: Jim Ferry, Partner at Volition Capital Over my past 10 years at Volition Capital and since our founding, we have been active investors in the AdTech space Our investments have... more
  • Jim Ferry: Google Predictably Punts on Deprecating Cookies
    BY Jim Ferry 8/7/24
    Pictured: Jim Ferry, Partner at Volition Capital Over my past 10 years at Volition Capital and since our founding, we have been active investors in the AdTech space Our investments have... more
  • Jim Ferry: Google Predictably Punts on Deprecating Cookies
    BY Jim Ferry 8/7/24
    Pictured: Jim Ferry, Partner at Volition Capital Over my past 10 years at Volition Capital and since our founding, we have been active investors in the AdTech space Our investments have... more
  • Jim Ferry: Google Predictably Punts on Deprecating Cookies
    BY Jim Ferry 8/7/24
    Pictured: Jim Ferry, Partner at Volition Capital Over my past 10 years at Volition Capital and since our founding, we have been active investors in the AdTech space Our investments have... more
  • Jim Ferry: Google Predictably Punts on Deprecating Cookies
    BY Jim Ferry 8/7/24
    Pictured: Jim Ferry, Partner at Volition Capital Over my past 10 years at Volition Capital and since our founding, we have been active investors in the AdTech space Our investments have... more
  • Jim Ferry: Google Predictably Punts on Deprecating Cookies
    BY Jim Ferry 8/7/24
    Pictured: Jim Ferry, Partner at Volition Capital Over my past 10 years at Volition Capital and since our founding, we have been active investors in the AdTech space Our investments have... more
  • Jim Ferry: Google Predictably Punts on Deprecating Cookies
    BY Jim Ferry 8/7/24
    Pictured: Jim Ferry, Partner at Volition Capital Over my past 10 years at Volition Capital and since our founding, we have been active investors in the AdTech space Our investments have... more
  • Jim Ferry: Google Predictably Punts on Deprecating Cookies
    BY Jim Ferry 8/7/24
    Pictured: Jim Ferry, Partner at Volition Capital Over my past 10 years at Volition Capital and since our founding, we have been active investors in the AdTech space Our investments have... more
Categories:
  • Metrics
  • Jim Ferry: Google Predictably Punts on Deprecating Cookies
    BY Jim Ferry 8/7/24
    Pictured: Jim Ferry, Partner at Volition Capital Over my past 10 years at Volition Capital and since our founding, we have been active investors in the AdTech space Our investments have... more
  • Jim Ferry: Google Predictably Punts on Deprecating Cookies
    BY Jim Ferry 8/7/24
    Pictured: Jim Ferry, Partner at Volition Capital Over my past 10 years at Volition Capital and since our founding, we have been active investors in the AdTech space Our investments have... more
  • Jim Ferry: Google Predictably Punts on Deprecating Cookies
    BY Jim Ferry 8/7/24
    Pictured: Jim Ferry, Partner at Volition Capital Over my past 10 years at Volition Capital and since our founding, we have been active investors in the AdTech space Our investments have... more
  • Jim Ferry: Google Predictably Punts on Deprecating Cookies
    BY Jim Ferry 8/7/24
    Pictured: Jim Ferry, Partner at Volition Capital Over my past 10 years at Volition Capital and since our founding, we have been active investors in the AdTech space Our investments have... more
  • Jim Ferry: Google Predictably Punts on Deprecating Cookies
    BY Jim Ferry 8/7/24
    Pictured: Jim Ferry, Partner at Volition Capital Over my past 10 years at Volition Capital and since our founding, we have been active investors in the AdTech space Our investments have... more
  • Jim Ferry: Google Predictably Punts on Deprecating Cookies
    BY Jim Ferry 8/7/24
    Pictured: Jim Ferry, Partner at Volition Capital Over my past 10 years at Volition Capital and since our founding, we have been active investors in the AdTech space Our investments have... more
  • Jim Ferry: Google Predictably Punts on Deprecating Cookies
    BY Jim Ferry 8/7/24
    Pictured: Jim Ferry, Partner at Volition Capital Over my past 10 years at Volition Capital and since our founding, we have been active investors in the AdTech space Our investments have... more
    • •
    • BusRight
    BusRight: Why We Invested
    BY Tomy Han
    +1
    • Emily Pawlak
    3/18/26
    We are excited to announce Volition Capital’s investment in BusRight, a modern operations platform purpose-built for student transportation BusRight ensures every student can safely and... more
Categories:
  • aditude
  • Black Kite
  • Broker Genius
  • BURST Oral Care
  • BusRight
  • ButterflyMX
  • Chewy
  • Connatix
  • Cortera
  • Creatio
  • Doing Things Media
  • Doing Things Media
  • Grove Collaborative
  • JazzHR
  • Kombo
  • LoanLogics
  • OneDay
  • Qure4U
  • Securonix
  • Sensible Care
  • Statusphere
  • Super73
  • US Mobile
    • •
    • BusRight
    BusRight: Why We Invested
    BY Tomy Han
    +1
    • Emily Pawlak
    3/18/26
    We are excited to announce Volition Capital’s investment in BusRight, a modern operations platform purpose-built for student transportation BusRight ensures every student can safely and... more
    • •
    • BusRight
    BusRight: Why We Invested
    BY Tomy Han
    +1
    • Emily Pawlak
    3/18/26
    We are excited to announce Volition Capital’s investment in BusRight, a modern operations platform purpose-built for student transportation BusRight ensures every student can safely and... more
    • •
    • BusRight
    BusRight: Why We Invested
    BY Tomy Han
    +1
    • Emily Pawlak
    3/18/26
    We are excited to announce Volition Capital’s investment in BusRight, a modern operations platform purpose-built for student transportation BusRight ensures every student can safely and... more
  • 7 Linkedin Best Practices
    BY Laura Moran
    +1
    • Alan Soclof
    2/21/24
    One of the most powerful marketing opportunities for any company is their strategy across various social media channels LinkedIn has become arguably the most impactful social media platform... more
Categories:
  • Rule of 40
  • 7 Linkedin Best Practices
    BY Laura Moran
    +1
    • Alan Soclof
    2/21/24
    One of the most powerful marketing opportunities for any company is their strategy across various social media channels LinkedIn has become arguably the most impactful social media platform... more
  • 7 Linkedin Best Practices
    BY Laura Moran
    +1
    • Alan Soclof
    2/21/24
    One of the most powerful marketing opportunities for any company is their strategy across various social media channels LinkedIn has become arguably the most impactful social media platform... more
  • 7 Linkedin Best Practices
    BY Laura Moran
    +1
    • Alan Soclof
    2/21/24
    One of the most powerful marketing opportunities for any company is their strategy across various social media channels LinkedIn has become arguably the most impactful social media platform... more
  • 7 Linkedin Best Practices
    BY Laura Moran
    +1
    • Alan Soclof
    2/21/24
    One of the most powerful marketing opportunities for any company is their strategy across various social media channels LinkedIn has become arguably the most impactful social media platform... more
  • 7 Linkedin Best Practices
    BY Laura Moran
    +1
    • Alan Soclof
    2/21/24
    One of the most powerful marketing opportunities for any company is their strategy across various social media channels LinkedIn has become arguably the most impactful social media platform... more
  • 7 Linkedin Best Practices
    BY Laura Moran
    +1
    • Alan Soclof
    2/21/24
    One of the most powerful marketing opportunities for any company is their strategy across various social media channels LinkedIn has become arguably the most impactful social media platform... more
  • 7 Linkedin Best Practices
    BY Laura Moran
    +1
    • Alan Soclof
    2/21/24
    One of the most powerful marketing opportunities for any company is their strategy across various social media channels LinkedIn has become arguably the most impactful social media platform... more
  • 7 Linkedin Best Practices
    BY Laura Moran
    +1
    • Alan Soclof
    2/21/24
    One of the most powerful marketing opportunities for any company is their strategy across various social media channels LinkedIn has become arguably the most impactful social media platform... more
  • 7 Linkedin Best Practices
    BY Laura Moran
    +1
    • Alan Soclof
    2/21/24
    One of the most powerful marketing opportunities for any company is their strategy across various social media channels LinkedIn has become arguably the most impactful social media platform... more
  • 7 Linkedin Best Practices
    BY Laura Moran
    +1
    • Alan Soclof
    2/21/24
    One of the most powerful marketing opportunities for any company is their strategy across various social media channels LinkedIn has become arguably the most impactful social media platform... more
  • 7 Linkedin Best Practices
    BY Laura Moran
    +1
    • Alan Soclof
    2/21/24
    One of the most powerful marketing opportunities for any company is their strategy across various social media channels LinkedIn has become arguably the most impactful social media platform... more
    • •
    • Internet
    Video: 200 Rejections to a Billion-Dollar Exit: Larry Cheng on Resilience and Growth
    BY Volition Press 12/18/25
    In this conversation with Ryan Hanley on his podcast Finding Peak, Volition Capital Founder and Managing Partner Larry Cheng shares the rarely told story behind building Volition One shaped... more
Categories:
  • Finance Corner
  • Flash Feedback
  • Founder Stories
  • Key Resources
  • Scaling Success
  • Volition Q&A
  • Volition Leads BusRight’s $30M Round to Power the Largest Mass Transit System
    BY Volition Press 3/18/26
    Latest financing round enables BusRight to modernize infrastructure behind $900 billion K-12 education system NEW YORK — Mar 18, 2026 — BusRight, the leading all-in-one student... more
Categories:
  • Funding & Exit
  • New Funding
  • Press
  • Strategic Advisory Board
  • Volition Leads BusRight’s $30M Round to Power the Largest Mass Transit System
    BY Volition Press 3/18/26
    Latest financing round enables BusRight to modernize infrastructure behind $900 billion K-12 education system NEW YORK — Mar 18, 2026 — BusRight, the leading all-in-one student... more
    • •
    • Internet
    Video: 200 Rejections to a Billion-Dollar Exit: Larry Cheng on Resilience and Growth
    BY Volition Press 12/18/25
    In this conversation with Ryan Hanley on his podcast Finding Peak, Volition Capital Founder and Managing Partner Larry Cheng shares the rarely told story behind building Volition One shaped... more
    • •
    • Kombo
    Kombo: Why We Invested
    BY Sean Cantwell 2/18/26
    At Volition, we partner with founders building enduring, mission-critical infrastructure in large and evolving markets — and Kombo exemplifies that vision We are proud to have led... more
Categories:
  • AdTech
  • Cybersecurity
  • Digital Future
  • Digital Healthcare
  • Economy
  • Healthcare IT
  • Internet
  • Internet Consolidation
  • IT & Infrastructure
  • Metrics
  • Movement of Physical Things
  • Research & Analysis
  • Software & SaaS
  • Sustainability
  • Trends
Volition Viewpoints
  • AdTech
  • Cybersecurity
  • Digital Future
  • Digital Healthcare
  • Economy
  • Healthcare IT
  • Internet
  • Internet Consolidation
  • IT & Infrastructure
  • Metrics
  • Movement of Physical Things
  • Research & Analysis
  • Software & SaaS
  • Sustainability
  • Trends
    • •
    • Internet
    The Rise of B2B Marketplaces
    BY Volition Investment Team 12/7/21
    ROOM TO GROW: B2B MARKETPLACES In our previous blog post, ‘Consumer Marketplace Strategy: Building The Next Disruptor,’ we dissected the role that online marketplaces have played... more
  • CACs are Increasing. The Answer? Build a More Sustainable and Authentic Marketing Strategy
    BY Volition Investment Team 10/25/21
    When we raised funding for Rent the Runway, countless investors would ask us about our CAC (Cost of Customer Acquisition)  For a long while, my Co-Founder, Jenn Hyman, and I would look at... more
    • •
    • Digital Future
    What The Movement Away From Third-Party Cookies Means For The Programmatic Adtech
    BY Emily Pawlak 6/17/21
    What The Movement Away From Third-Party Cookies Means For The Programmatic Adtech Over the past decade, consumers have become increasingly aware and sensitive about how companies use and... more
  • The 3 Critical Roles of the CEO
    BY Larry Cheng 4/19/21
    The ultimate goal of the CEO is to create shareholder value However, to achieve that goal, I’ve found that great CEOs excel in 3 key areas while capable CEOs learn to supplement any gaps... more
    • •
    • Metrics
    Sales Performance Isn’t Great: Is it a Sales Problem or a Product Problem? How Can You Tell?
    BY Larry Cheng 2/3/21
    Here is the scenario: revenue growth isn’t what you’d hope it to be Maybe you’re a SaaS start-up and sales aren’t growing the way you’d hope Maybe you’re a B2B company and sales... more
    • •
    • Digital Future
    3 Predictions for SaaS Companies in 2021
    BY Sean Cantwell 12/22/20
    2020 was a heady year for SaaS companies It closes with valuations at astounding heights Snowflake’s IPO saw a final pricing range that gave it a valuation of 36 times forward revenue... more
  • Roger Hurwitz In TechCrunch: How should SaaS companies deliver and price professional services?
    BY Roger Hurwitz 12/20/20
    The article originally appeared on TechCrunch+ The full article can be found here, "How Should SaaS Companies Deliver and Price Professional Services" The global software as a service... more
    • •
    • Metrics
    How Can CAC Go Up and Down at the Same Time?
    BY Larry Cheng 12/17/20
    Different Methods To Measure CAC – What Each Method Says (And Doesn’t Say) By Larry Cheng, Managing Partner @Volition Capital Recently, we were having an internal debate about... more
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